REBRANDING

Design Overview

In October 2023, I played a key role in the rebrand of Shop Salon City to Salon City, contributing to both the brand refresh and the development of foundational brand guidelines. The project focused on redefining the brand’s visual language and ensuring consistency across key customer-facing touchpoints.

My responsibilities included leading the design of email marketing templates, updating website layouts, and designing branded Thank You cards, all aligned with the newly established brand direction. This work supported a cohesive transition from the previous identity to a more refined and unified brand presence.

Design Approach

In addition to execution, the project involved shaping brand and style guidelines to support long-term consistency. Working closely with the Branding Director and coordinating across marketing and web development teams, visual standards such as layout structure, typography usage, and overall tone were refined to guide future applications.

The goal was to create a flexible yet cohesive system that could scale across digital, marketing, and customer communication channels, while strengthening Salon City’s connection with its professional community.