UVIS

Design Overview

This freelance project supported the launch of a new product line for Jenny Beauty, with a focus on establishing a strong and cohesive brand presence. The scope of work included logo design, box packaging, interior labeling, and custom pattern development.

The visual direction centered around a black and gold color palette, selected to reflect a premium and refined product identity aligned with the brand’s positioning in the beauty market.

Design Approach

The logo was designed to convey elegance and confidence through clean forms and bold contrast, serving as the foundation for the overall brand system. This visual language was extended across the packaging, labels, and pattern design to ensure consistency and recognition across all physical touchpoints.

Each element was thoughtfully developed to support a polished unboxing experience while reinforcing the product’s luxury appeal and shelf presence.