BIGBITE BOWL & BURRITO

Design Overview

The Bigbite Bowl & Burrito project was a full branding engagement supporting the launch of a Korean fusion restaurant combining Korean flavors with a burrito-style format. I contributed across the entire brand ecosystem, from initial identity development to ongoing marketing and digital execution.

The scope of work included logo design, photography, menu design, interior banners, brochures, website design, and the creation of all supporting digital assets. In addition, I developed assets for PPC campaigns and designed email marketing templates to ensure consistent brand representation across both online and offline channels.

Design Approach

The visual identity was designed to reflect the vibrant and approachable nature of Korean cuisine, drawing inspiration from the bold colors and energy of Korean street food culture. A colorful palette and expressive visuals were intentionally used to make the brand feel welcoming and accessible to a broad audience.

The logo was crafted to align with the Bigbite name itself, emphasizing a bold, playful personality that communicates generous portions and flavor-forward offerings. Across all touchpoints, the focus was on creating a cohesive and recognizable brand system that balances cultural authenticity with everyday approachability.